Corporate Brand Architecture
Our Operating Brands
Shop Life Today Inc. operates distinct insurance brands, each designed for a specific audience and experience. All insurance products and services are offered through properly licensed operating brands and appointed agents, subject to state availability.
Primary Consumer Brand
United Family Shield™
United Family Shield™ is the primary consumer-facing brand focused on helping families understand and compare life insurance protection options with licensed guidance.
Vertical Operating Brand
Truckers Life Shield™
Truckers Life Shield™ is a vertical brand designed for professional drivers, with an education-first approach built around the realities of the trucking industry.
Additional operating brands may be introduced over time. Insurance availability, licensing, and brand offerings vary by state and by operating brand.